Bill Murray’s NFT fan club 

Startup Project Venkman wants to transform how brands use loyalty and rewards points to drive consumer retention — from tokenizing rewards points to conferring NFT (non-fungible token) status, from airlines to fintech companies.

Gavin Gillas, Project Venkman’s CEO, told Blockworks the key to building an NFT brand is to ask potential buyers to “invest in a membership.” Perks, such as exclusive event access and intellectual property rights, should be built in collaboration with the community and founders, he added.

He likened blue chip NFT community Bored Ape Yacht Club (BAYC) to a top-tier members-only social club.

“This is your new alumni association or your new trade association,” he said. 

Project Venkman is launching its own NFT collection on Coinbase’s nascent new marketplace featuring actor Bill Murray in collaboration with media company theCHIVE, co-founded by Murray’s son Jackson. 

“Bill Murray 1000,” a collection of biographical NFTs, depict acrylic-on-canvas paintings of Murray. Each NFT includes stories Murray personally recorded about his life — from his love for the Cubs baseball team to his meeting former President John F. Kennedy. Holders get access to in-person events with Murray and exclusive merchandise.

FLUF World 

The FLUF World NFT project and its parent company Non-Fungible Labs are hoping to inspire NFT creators through their newly launched Futureverse Foundation, a charitable endeavor partnering with actor Keanu Reeves…