Alice Delahunt believes the future of fashion is in web3 and created Syky (pronounced “psy-key”) to put the wheels in motion.

She launched the company in November after a career in marketing at luxury fashion houses, serving in roles including chief digital and content officer at Ralph Lauren and digital and social marketing director at Burberry.

In 2017, Delahunt was at Ralph Lauren and had her first look at the blockchain, but it wasn’t until years later while working to pioneer some digital wardrobe projects with companies, like Snap, Bitmoji and Roblox, that she had an opportunity to see that web3 was going to be “more than a niche community” for luxury fashion.

“It felt like there was potential for virtual fashion and digital fashion to really take off,” she told TechCrunch. “I believe that the luxury fashion houses of tomorrow are being built today.”

That’s when Delahunt left Ralph Lauren and started developing Syky, which she said will serve as an incubator, marketplace and social community for the next generation of fashion designers and consumers.

As my colleague, Dominic-Madori Davis recently noted, “if there is one industry that could use web3, that industry is fashion,” especially when it comes to taking the industry in a new direction or helping it become more sustainable.

This is much of Delahunt’s focus. Her company’s name was inspired by the mythological…