American multinational technological corporation Microsoft (MSFT) has high hopes for the metaverse in the future. In a talk recently, Microsoft Chief Strategy Officer Henry Bzeih claimed that the world would inch towards a more profound virtual arena, with a hybrid prototype being the next big thing for customers and corporate relationships.

According to Bzeih, the discussion on the client experience and feedback will have to include the utility of the metaverse. Bzeih has had a twenty-eight-year-long stint in automotive and technology-related space.

Bzeih adds to his talk by explaining that Microsoft is essentially working on mobility cross-functionality, which helps modify how customers utilize the platforms to shop. A particular to be noted here is the way customers purchase cars at present. Instead of taking the effort to go to a local dealer to select their preferred car, the client can simply change the colors, features, and utilities of the car on metaverse. He also mentioned Fiat 500e, which will be showcased in Microsoft’s digital car showroom.

Microsoft association with Metaverse firm Touchcast has resulted in data manufacture of the Fiat model, which according to Bzeih, is a “natural progression”. Microsoft is looking at the world of metaverse development from an audience’s perspective in an…